I remember plainly the first story I wrote that held the attention of my audience. I was maybe five, sitting in class with my little pigtails, holding a fat pencil in my tiny hands.

"Write a story about this picture," my teacher instructed as she held up a flashcard of a brown dog. I was excited to tell her all about the dog. I loved his dark fur and big puppy smile. He looked just like my dog, Missy, except she was black. I poured my little heart into that story of no more than five sentences. It was short, but it was captivating.

That story was the first story that earned me an audience. The reality is, I didn't know I had an audience. All I knew was I had a story to tell about a dog and his tree. So, that's what I did. I wrote a story, and it captivated an audience.

It was there where life planted the seed of storytelling, and years of reading nourished it. So, when I found myself a couple of decades later venturing into the world of copywriting, it was inevitable that my ingrained habits and innate love to tell a tale would show their dominance.

It did, and it is the key to my writing engaging copy. The truth is we all have a story to tell, and there is an audience waiting to be captivated by your story. With the diligence and tenacity of the little girl writing her first, I embody with each piece of copy today in the same essence. The ability to take your vision and paint a verbal Picasso is an excitement that renews with each project.

I look forward to creating a masterpiece with you.